Caiaffa is the Head of Label Relations at SoundCloud, where he is responsible for building and maintaining SoundCloud’s relationships across the music industry and educating the creator community about how to best leverage the one-of-a-kind platform. Prior to SoundCloud, Caiaffa was the Senior Vice President of Marketing at Def Jam, and spent more than 7 years at the label working with artists from 2 Chainz and Big Sean to Kanye West, Rihanna, Pusha T, Logic and Teyana Taylor. Earlier in his career, Caiaffa held marketing roles with Interscope Records and Jive Records.