Zekiel “Zeke” Nicholson was attending his sophomore year at Central Catholic High School when the initial interest in talent management was sparked. The Carolina transplant who moved to Pittsburgh Pennsylvania was in a circle of dreamers working in or around the music industry. The likes of Quentin Cuff―the future manager and business partner of Mac Miller and Will Dzombak―who went on to become the manager of Wiz Khalifa―were active students in Pittsburgh budding music community and encouraging peers who inspired Zeke to pursue the passion.
After years of patience and persistence hard work paid off when J.I.D and EarthGang signed their first record deal under J. Cole’s Dreamville and Interscope Records. Since their signing the hip-hop newcomers have successfully sold out two headlining tours in North America. With every intention to continue introducing incredible artists to the world the next phase of Barry and Zeke’s partnership includes a third addition KeiSaundra ‘Kei Opens Doors’ Henderson.
The three decided to combine Fab 5 Management with Kei’s brand marketing & talent management collective Governed By Loyalty to create SinceThe80s: a joint venture label management and publishing company under Motown and Capitol Records. Zeke believes SinceThe80s can restore the trust that has soared over the years between artist and record labels. For him it’s not just about doing good business but grooming artist and teaching them the business. SinceThe80s isn’t here to follow the standard but to be the new standard.