The birth of Burke’s career was as the South East Director of A&R, for Elektra Records (part of the WEA Corp.), where he focused on music quality over song quantity. Burke’s stint at Elektra included signing the teen R&B group Mista, which featured a young Bobby Valentino, and super producer and current chart-topping Akon. While there, he also helped introduce the world to one of Atlanta’s signature genres, “Bass Music,” by picking up the independent single, “Bankhead Bounce,” by Diamond & D-Rock (half of the crunk duo, the Ying-Yang twins). After his tenure at Elektra, Burke accepted the position of Senior Director of Creative Affairs for ASCAP (American Society of Composers Authors and Publishers) in Atlanta, where he set out to introduce new sounds and talent from the south working with such producer/songwriters as Jermaine Dupri, Polow The Don, Shekspere, Tricky Stewart and The Dream. Some of the projects he put his stamp on, as an independent manager and A&R consultant, included Arrested Development (Chrysalis/EMI), TLC and Outkast (LaFace/Arista), Kris- Kross (Ruff House/Columbia), and Xscape (SoSoDef). Continuing his passion for discovering, developing and creating opportunities for established and up and coming artists, Burke launched Launch Pad Records, LLC, a consulting and artist development firm.