LVRN: A Deep Dive with Atlanta's Innovative Record Label
Oct 12 12:30 pm - 1:30 pm
Artist Center: Panels
As the co-founder of Love Renaissance, a record label boasting artists who are leading the resurgence of R&B’s popularity, it’s hard to believe that Junia Abaidoo wasn’t wholly raised in a city that's a hotbed for the tunes he’s pushing today. It’s true though; He was born in Ghana and stayed for just over a year before his parents moved the family to Saskatchewan, Canada and then eventually Atlanta GA.
Attending Georgia State University to study journalism, he eventually switched his major to marketing while working on
With a passion for music and the culture behind it, Abaidoo attending Georgia State University and studied journalism, writing for a music blog and the GSU newspaper in his free time, before eventually switching his major to marketing.
Outside of school, Junia, & GSU classmates Carlon Ramong, Sean McNichol, Justice Baiden & Tunde Balogun formed the beginnings of Love Renaissance (LVRN), with some of them working day jobs at Nordstrom, and other entry level jobs and committing to throwing their paychecks (and income from selling their cars and sneakers) into a group pot to subsidize video and event activation budgets. Since then LVRN has discovered and nurtured multi-platinum acts (Virginia singer DRAM, Atlanta soul singer Summer Walker and Atlanta singer/rapper 6lack) and brokered a joint venture label deal with Interscope in 2017.