Aiyisha T. Obafemi
Artist x Brand Partnership Mentorship Session
Oct 10 3:30 pm - 4:30 pm
Artist Center: Mentorship Room
Creative innovator results-oriented marketing and branding strategist Aiyisha Obafemi is an entertainment executive with more than 29 years of expertise creating impactful marketing and branding solutions for high-profile clients across the music and entertainment sector. Her zeal for music began at a young age when she traveled the world with her mother who sang with Miriam Makeba and Nina Simone. I
n 2001 Aiyisha joined Disturbing Tha Peace Records – a recording label owned by renowned entertainer Ludacris. Her role has ranged from Video Commissioner to Chief Operating Officer and Marketing Director. In her role as Chief Operating Officer and Marketing Director Aiyisha provides a structured platform for creative idea sharing established a direct link between executives and staff drove improvements to the brand’s product and service offerings and produced integral marketing campaigns. Aiyisha also holds an instrumental role as part of the management team for Ebony Son Entertainment of which Ludacris is the marquee client.
Currently based in Atlanta as the CEO of her own company The Blue Nile Group Aiyisha ties together all of her skill sets. She offers consulting and manages few clients. Aiyisha will always represent a lineage of strong and intelligent women. Her greatest accomplishment to-date is raising twin daughters who are blossoming into powerful intellects.
Coming from a family of revolutionaries vocalists and musicians Aiyisha has taken those elements and applied them to every aspect of her life. Never afraid to be her own woman and follow the path she is meant to be on she sets a strong example Her legacy is to be remembered as a spiritual individual who is always there when needed and always strives to do her best. She is a great friend and mentor who alway gives truth to family and friends.