Overseas Opportunities: Tapping Into International Markets
Oct 12 2:00 pm - 3:00 pm
Artist Center: Panels
Henca has been a radio personality for almost 10 years and had opportunities to interview some of the most relevant artists in Urban Music like Lil’ Wayne, Mariah Carey, Chris Brown, Pharrell and many others, who all gave her an insight into their lives. She has also has hosted and produced live events for almost 20 years. Working in radio and live events is how Henca developed her ear for talent, which helps her to this day. Henca’s abilities to understand the needs of Urban Youth in the Netherlands has helped her to create relevant concepts in the Music Industry to discover, develop and launch many careers of urban artists across the globe. One of the most known concepts is the biggest international urban Music Conference in the world called New Skool Rules. This 3 day international music conference/festival, held in the Netherlands takes place bi-annually. More than 1000 conference delegates share and gain knowledge, network and do business.During the 7th edition in 2019 New Skool Rules saw more than 140 performances on several stages. Big names in the urban Music Industry graced the stages at New Skool Rules like Fredro Starr (OnyX), MC Shan, LMFAO, Nico and Vinz (formerly Envy from the hit Am I wrong), R, City (Hitsong Locked away). As the creator of this and many other concepts Henca and her business partner have been heading their foundation Epitome Entertainment for the last 18 years.Henca prides herself in her ability to have build a global network, from Asia to Europe and from the States to South America.