Sean Famoso McNichol
LVRN: A Deep Dive with Atlanta's Innovative Record Label
Oct 12 12:30 pm - 1:30 pm
Artist Center: Panels
The son of a Jamaican father and English mother, Sean Famoso-McNichol was born in Boston but spent his elementary school years in South Florida. Sean was surrounded by hip hop, rnb, and Motown classics. At 12, his family moved to Atlanta where Sean emerged into a bourgeoning party promoter. After highschool, Sean enrolled at Georgia State University with a focus in marketing. There, Famoso-McNichol linked Tunde Balogun, where the team hosted parties, flipped an internship with rapper Ludacris’ Disturbing Tha Peace record label into co-A&R roles for DTP’s publishing arm, and began managing acts like Que, whose “OG Bobby Johnson” was a smash in 2013.
Soon after, Balogun and Sean connected with GSU trio Justice Baiden, Carlon Ramong, and Junia Abaidoo, who were managing Atlanta acts as Love Renaissance (LVRN) - a name intending to penetrate the standardized ‘tough guy trap’ scene with consiouss and emotional music. Baiden invited Balogun and Famoso-McNichol to the team as they signed their first artist, Raury and earned a deal with Columbia Records in 2014.
Next, the team inked 6lack and helped him out of a contract that inhibited him from releasing music. LVRN independently released what would become his multi-platinum single “Prblms” in 2016. When Interscope took an interest in 6lack, they signed LVRN to a joint venture deal. Their first proper release from LVRN Records was his debut album, Free 6lack. Lead by Famoso-McNichol’s powerful branding strategy, it reached mainstream success.
This year LVRN will release full-length albums from Dram and songstress Summer Walker, who recently released a remixed version of single “Girls Need Love” featuring superstar Drake. Sean’s distinct background has allowed him to speak to varied audiences and link with a team that creates art that speaks to a generation yearning for left-of-center content.