LVRN: A Deep Dive with Atlanta's Innovative Record Label
Oct 12 12:30 pm - 1:30 pm
Artist Center: Panels
He may be Creative Director of Love Renaissance—a record label as much known for their output of left of center R&B as they are for the artistic visuals and activations used promote it, but there was a time when Carlon Ramong kept his talent hidden.
It wasn’t until the eleventh grade in Columbus when he took an art class as an elective that anyone found out he could draw. After high school he enrolled at Georgia State University as a Computer Science major. Before long, he realized that maybe he wasn’t on the right path. He didn’t find his direction until junior year when he met Justice Baiden. The pair bonded over notions of identity, culture, and a mutual inquisitive temperament.
Along with GSU classmate Junia Abaidoo, Baiden and Ramong became a trio known as Love Renaissance (LVRN), with the final two members joining soon after. With their powers combined, the quintet released a rugged-yet-stunning collection of Raury visuals, then dropped his critically acclaimed debut mixtape, Indigo Child, in 2014. It was during video production for the project’s single, “God’s Whispers,” that Ramong truly asserted himself to Creative Director status. Carlon wrote the treatment and found a local Atlanta director he believed in to shoot it. When the video wasn’t to liking, Carlon learned how to edit, releasing his version that helped earned a deal with Columbia records.
Since then LVRN has discovered and nurtured multi-platinum acts (Virginia singer DRAM and Atlanta singer/rapper 6lack) and brokered a joint venture label deal with Interscope in 2017.
He aims to help the next generation of creatives find their paths sooner than he did.
He’d like to tell kids that “Whatever your real passion is, there’s a route to pursue it.”