LVRN: A Deep Dive with Atlanta's Innovative Record Label
Oct 12 12:30 pm - 1:30 pm
Artist Center: Panels
Tunde Balogun is the President of LVRN Records and LVRN Management. He is the oldest of four born in Detroit and raised in Atlanta. Tunde Balogun attended Georgia Perimeter College and while attending he met Sean McNichol on Georgia State University’s campus and together they started Team Millionaires. As Team Millionaires the pair hosted parties flipped an internship with multi-platinum rapper Ludacris’ Disturbing Tha Peace record label into co-A&R roles for DTP’s publishing arm and began managing acts like Que whose “OG Bobby Johnson” was a smash in 2013. Soon after Balogun and McNichol connected with GSU trio Justice Baiden Carlon Ramong and Junia Abaidoo who were already managing local Atlanta acts as LVRN in its infancy and invited on Balogun and McNichol to the team. Finding and grooming new talent is one of Balogun’s gifts. After discovering Virginia singer Dram on a blog Tunde rented a Nissan Altima to drive Dram to 10 cities meeting radio program directors along the way to promote the newbie’s tracks. As a result Dram’s 2016 Lil Yachty-featuring single “Broccoli” is seven times platinum went No. 1 on Billboard’s Urban and Rhythmic chart and peaked at No. 5 the Hot 100 Singles chart. Another proud moment for Tunde was discovering Atlanta singer 6lack who was locked in a bad record contract for years. Balogun and LVRN helped free him from the deal which led to 6lack signing with them. LVRN independently released what would become his multi-platinum single “Prblms” in 2016. The plays it gathered on streaming services garnered interest from record labels. Interscope not only won the 6lack bidding war in 2017; LVRN also brokered a joint venture label deal with them too. Their first proper release from LVRN Records was his debut album Free 6lack.