Joshua King


Joshua King is a partner and the co-owner of the LA-based creative branding agency, @NowInfluencing. As a brand architect, publicist and digital marketer, King has established himself as a leading authority with keen cultural insights in bridging the worlds of entertainment, music, and brands.

King currently oversees all publicity and talent relations efforts at @NowInfluencing and has worked with top talent, past and present, including Blac Chyna, T.I., 2 Chainz, Rah Ali, Travis Porter, Eva Pigford, Karen Civil, Kelly Rowland, Brandy, Jessica White, BJ The Chicago Kid, Keri Hilson, LaTocha Scott (Xscape), Luke James and more.

Additionally, with King’s leading efforts, @NowInfluencing landed accounts with the “Big 5” Studios working on titles like ‘Ride Along 2,’ ‘The Visit,’ ‘Batman vs. Superman,’ ‘Neighbors 2’ and ‘Finding Dory.’ Not stopping at film, King and team landed accounts with NBC and NFL networks helping to reach monumental numbers with ‘The Carmichael Show’ and ‘Undrafted.’ And moving the needle by curating influencer activations with brands such as Adidas and Hennessy.

With dual undergraduate degrees in both Journalism and Public Relations from Florida Agricultural & Mechanical University and a MSM in Human Resource Management, King has leveraged his hands-on experience to ignite the careers of some of this generation's most notable acts and driving cultural influence through talent, film, television and brands.

With new endeavors constantly on the rise, King has founded a new brand: @FootKnowledge, a floor mat brand that intersects black culture and positive affirmations. Additionally, King is spearheading the rebranding of award-winning website Singersroom.com as partner.

King was named one of Heineken’s “30 Under 30” as an industry game changer and received the Urban Entertainment Award for Publicist of the Year.