Public Relations Mentorship Session - Friday
Oct 11 12:30 pm - 1:30 pm
Artist Center: Mentorship Room
Hope got her start in entertainment working for Usher and Goodie Mob before launching her own PR and editorial firm Word Ink. Her clientele has included OutKast, Rocko, Shawty Lo, DJ Toomp, Zaytoven, Sonny Digital, Metroboomin, DJ Spinz, Nipsey Hussle, Que, Nick Grant, DJ Scream and DJ Princess Cut, whom she also manages. The pair toured with Oprah Winfrey in 2014 on her 8-city Life You Want Tour. Hope served as label publicist for Big Boi’s Purple Ribbon imprint where she oversaw the projects of Killer Mike, Sleepy Brown, Bubba Sparxxx, Konkrete, Scar and Janelle Monae. She has also contributed to publications and websites such as XXL, Upscale, MTV and Allhiphop. Hope’s writing skills were tapped by ASCAP to compose the print program feature on Jay-Z to commemorate his 2004 Golden Note Award. She is the author of the “The Indie Insider” book series with titles that include: “10 Key Facts from Music Industry Insiders," “5 Key Facts To Building Buzz From Music Industry Insiders” and "The Genius Things They Did." She also collaborated with Zaytoven on his debut music guide, “From A To Zay,” as well as the motivational audio series Experience Hope and also launched a podcast of the same name. Hope was born in Atlanta, GA and earned a Bachelor of Arts degree in Mass Communications with an emphasis in Public Relations from the State University of West Georgia. Hope has appeared on Jermaine Dupri’s Lifetime reality show The Rap Game and wrote and directed the short film The Overdriven.