Public Relations Mentorship Session - Saturday
Oct 12 12:30 pm - 1:30 pm
Artist Center: Mentorship Room
Andrea Hamilton is the CEO/Co-Founder of Theory Communications, an integrative communications agency. In early childhood life in Cleveland, OH, Andrea always grew up as a creative and visionary. Upon turning 17, Andrea made the decision to move to Atlanta to attend Savannah College of Art and Design, majoring in Fashion Design. After taking a slew of odd internships, Andrea stumbled across a Fashion Publicity internship and began her journey in the communications field. Quickly, public relations became her natural niche, while her network and capabilities expanded greatly. Her internship rapidly transitioned into full-time employment in under a year, as Andrea grew quickly within the company. After several years, Andrea decided to take a leap of faith and start her own agency; launching Theory Communications alongside her sister/business partner Erica Hamilton.
Reaching nearly a decade in the communications industry, Andrea and Erica have developed successful press, marketing, branding campaigns and events for talent including: Lou Williams (NBA), Grand Hustle (recording label), VH1 Rock Docs, Ming Lee (Beauty Maven), DeMarre Carroll (NBA), Rae Sremmurd, The Gathering Spot (Private Membership Club), Netflix - Hip Hop Evolution, NULS (Blockchain Company), Roc Nation, EMPIRE and many more. Andrea has used her whit and unique creative approach to traditional publicity methods to not only grow a brand/entity's audience but also their revenue and notoriety. In her spare time, Andrea loves to focus on parenting her daughter, as well as a strong hobby in self-taught culinary arts.