Public Relations Mentorship Session - Saturday
Oct 12 12:30 pm - 1:30 pm
Artist Center: Mentorship Room
Erica Hamilton is a Cleveland, OH native and communications professional, specializing in public relations, marketing, strategic planning and event execution. Upon moving to Atlanta, GA in the late 2000's, Erica stepped in to the world of media. As an intern for one of the top boutique PR firms in Atlanta, she was able to oversee and implement goals and plans for many different corporations and companies such as HBO, Netflix, Walmart, NBA's All-Star Weekend, Susan G. Komen and many more. During this time, Erica was also a red carpet host for two seasons for the acclaimed annual music showcase, ATL Live on the Park. As the red carpet host, she interviewed all the talent as well as special invited celebrity guests.xa0
In early 2014, Erica, alongside of her business partner and sister, Andrea Hamilton, made a decision to branch out on their own and create an agency together. From that decision, they created Theory Communications which is a full service PR, marketing, branding and Event Planning agency. With Theory, Erica has developed successful press, marketing, talent coordinating, branding campaigns and events for clients such as Roc Nation Label, Empire Label, Lou Williams (NBA), Grand Hustle Label, Netflix (Hip Hop Evolution), i am OTHER, VH1 Rock Docs - ATL Rise, The Gathering Spot (Private membership club), Melvin Ingram (NFL), DeMarre Carroll (NBA), Rae Sremmurd and Ear Drummers, Mayor Kasim Reed of Atlanta and many more.xa0
Erica brings an innovative and creative approach to traditional PR methods to not only develop and grow a brand's audience but to also expand their revenue and visibility. When she isn't focusing her time expanding her business, she enjoys spending quality time with her family and friends, traveling and studying improv at Dad’s Garage Theater.