Marketing Strategies for Sports and Pop Culture
Oct 11 12:00 pm - 12:45 pm
Panel Room presented by Google for Startups
Named one of Sports Business Journal's 2019 "Power Players", Atlanta Business Chronicle's 2018 "Most Admired CEOs", Atlanta Magazine's Power 500 and Biz Bash's Top 500 Event Producers, Vince Thompson is an award-winning brand builder and one of the nation's top sports marketers.
In 2000, Thompson founded and has built MELT into one of the nation's largest independent sports/culinary/entertainment marketing agencies. This includes MELT’s 19-year representation of The Coca-Cola Company, activating 17 straight Final Fours, 7 straight seasons of ESPN College GameDay, FIFA, MLB, MLS, Nascar, PGA, and Olympics. Clients include 404 Vodka, Aflac, Avid, Cam Newton's Fellaship, Core Power, Crook & Marker, GA Crown, HEB, Intercontinental Hotel Group, KIA, Powerade, Reese's Sr. Bowl and Wingstop.
MELT is a full-service agency offering its clients brand strategy; event/experiential; social/digital media content/production; esports and sports property/ sponsorship strategy/execution.
Thompson, a 1984 graduate of Auburn University, was a Student Assistant in the SID and a Sports Editor for The Auburn Plainsman. This led to the formation of MELT University, an award-winning intern program for college students. He lectures at universities and appears on The Paul Finebaum Show.
MELT's awards include 2019 ABA Company of Year, 2018 Shorty, 2018 Drum Marketing USA, 2018 Interactive Marketing, 2018 Event Marketer's 100 "IT" List, 2018 American Business, 2018 Shopper Marketing Effie, 2018 PR News Social Media, 2018 Cynopsis Sports Media, 2018 Cynopsis Social Good, 2017 Event Marketer, 2017 and 2015 ABA Agency of The Year, 2015 Cynopsis Social Good, 2014 Cynopsis Brand Marketer, Event Marketer EX Award, Biz Bash Top 50 Event Producer and Adweek Buzz Award. Thompson has received the 2015 ADA Father of The Year Award, 2015 Wellspring HOPE Award, and Showcase Group’s 2014 Rise Award.