Elizabeth Smith, Lili
Promotion vs Promotions: Innovatively Breaking Records at Radio in a Digital Landscape
Oct 10 11:00 am - 12:00 pm
Panel Room presented by Google for Startups
Elizabeth L. Smith is an American radio personality, producer and writer.
Elizabeth pursued her career in Journalism at The University of Tennessee, Knoxville, receiving her degree in Journalism & Electronic Media in 2014. She established a position in promotions with 92.9 The Game and a couple years later saw an open opportunity with its sister station, V103. She began working as a board operator and took up an interest in producing. She then was afforded a promotion to producer of The Ramona Debreaux Show on V103. Within her first few years of working in the fast, top 10 market radio industry, Elizabeth earned time on-air as a weekend personality – “Li Li,” media correspondent and a daily contributor to articles online for Entercom at radio.com.
Passionate about producing and delivering accurate, up to date news and entertainment stories, Li Li’s move from promotions assistant to mid-day producer and on-air talent was a natural fit.
Elizabeth has had the privilege of working with esteemed networks such as BET, TV One, ESPN and OWN Network.
In 2019 she created a back to school giveaway with her girlfriends, entitled “Squad Goals Back to School Giveaway,” and gifted one young lady between the ages of 14 - 18 years old a free back to school hairstyle. The mission behind the giveaway was to inspire, encourage and uplift young girls in their teenage years, serving as a mentor to them for years to come.
In her free time, Elizabeth loves traveling the world with her friends, spending time with family, and watching the latest in sports and entertainment.