Artist Feedback Session - Sat 1
Oct 12 11:00 am - 12:00 pm
Artist Center: Feedback
Getting Creative: Marketing Tactics in 2019
Oct 12 6:00 pm - 7:00 pm
Artist Center: Panels
Shane began his career as an intern at indie label, Duck Down Music and was quickly promoted to Head of Marketing. While at Duck Down Music, Shane positively impacted a number of areas of the business including A&R, social media, e-commerce, artist management, and label management.
Shane joined leading digital entertainment company BBTV in 2014 and helped build its music division from the ground up. BBTV works with artists/creators like 21 Savage, Major Lazer, Flume, Juice WRLD, Lyrical Lemonade and more to optimize their digital video programming strategies and diversify their revenue. Shane was the main driver for turning BBTV's hip-hop division, Opposition, into the largest digital video hip-hop network. In 2018, he spearheaded the launch of BBTV’s Distribution & Label Services which has a forward thinking deal structure to empower independent artists through access to funding, digital expertise, and a wide network of influencers, tastemakers, and brands.