Julius 'J' Erving
Human Re-Sources in ATL: Bringing Culture to Distribution
Oct 12 11:30 am - 12:30 pm
Panel Room presented by Google for Startups
Human Re Sources continues its unprecedented success as an industry-leading independent digital distributor by creators for creators. In just over a year, Human Re Sources, founded by industry visionary J. Erving, has powered the rise of numerous critically acclaimed top artists crossing over one billion streams for projects released under its banner in less than eighteen months.
Identifying potential before standard industry outlets do, Erving and his staff are at the forefront of recognizing talent first and ushering them into the spotlight. Among many recent successes, Human Re Sources accelerated the explosion of singer and songwriter Pink Sweat$ whose catalog just surpassed 100 million streams and would be endorsed by The New York Times and The Fader in addition to claiming real estate on “artist to watch” lists. Other breakthroughs include singer and producer Brent Faiyaz [250 million streams], dark pop chanteuse Charlotte Lawrence [125 million streams], R&B crooner Peter Manos [100 million streams], and the buzzing Baby Rose pegged as “the new voice of R&B” by Ones To Watch (and also a newly minted member of the 100 million stream club). Not to mention, the company built an early platform for the YBN Collective, including platinum MCs YBN Nahmir and recent XXL Freshman cover star YBN Cordae—whose Lost Boy drops this week as one of the year’s most anticipated hip-hop albums.
Approaching the business from the perspective of music and culture first, the team’s philosophy immediately resonates with artists and tastemakers, activating mainstream infiltration from a D.I.Y. entry point and aligning songs with proper playlists and appropriates audiences. They maintain a finger on the pulse of the culture independent of genre as evidenced by the expansive reach of the aforementioned acts.
Human Re Sources defines the culture through its dynamic and diverse distribution philosophy and execution.